This Privacy Policy describes the policies and procedures of www.thehorsesmouth.co.uk regarding the collection, use, and disclosure of information about you on our website and related services (the "Services"). By using the Services, you consent to the practices described in this Privacy Policy.

I. Information We Collect

1. Information You Provide: We collect personal information that you voluntarily provide when using our Services, such as your name, email address, and any other information you provide when filling out forms or communicating with us.

2. Automatically Collected Information: When you access or use our Services, we may automatically collect certain information, including your IP address, browser type, operating system, and usage information, which may be collected using cookies and similar technologies.

II. How We Use Your Information

We may use the information we collect for various purposes, including but not limited to:

1. Providing, maintaining, and improving our Services.

2. Personalizing and customizing your experience.

3. Responding to your requests, comments, or questions.

4. Sending you newsletters, updates, and marketing materials.

5. Monitoring and analysing usage patterns.

III. Sharing of Your Information

We will not sell, rent, or trade your personal information to third parties. However, we may share your information with:

1. Service Providers: We may share your information with third-party service providers to help us operate and improve our Services.

2. Legal Requirements: We may disclose your information to comply with a legal obligation, protect our rights, or respond to lawful requests by public authorities.

IV. Security

We take reasonable steps to protect your information from loss, misuse, and unauthorized access. However, no method of transmission over the internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

V. Your Choices

You have the right to:

1. Access and update your personal information.

2. Opt-out of receiving marketing and promotional communications.

3. Delete your account or personal data.

VI. Data Protection Principles


Our adherence to data protection regulations, such as GDPR, mandates that the personal data we maintain concerning you should adhere to the following principles:

1. Employed lawfully, equitably, and transparently.

2. Gathered solely for legitimate purposes explicitly communicated to you and not utilized in a manner inconsistent with those objectives.

3. Pertinent to the disclosed purposes and constrained to those specific purposes.

4. Precise and routinely updated.

5. Retained for only as long as required for the stated purposes.

6. Safeguarded with robust security measures.

VII. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last updated" date at the beginning of the Privacy Policy. Your continued use of the Services after the changes constitutes your acceptance of the revised Privacy Policy.

VIII. Information Commissioner’s Office (ICO)

Our Data Protection Registration Number is ZB653954.

IX. Contact Information

If you have any questions or concerns about this Privacy Policy, please contact us.